Creative Testing Company
Our creative testing framework helps you:
- Drive More Leads
- Generate More Sales
- Find Your All-Star Ads
- Remove Wasted Ad Spending
- Determine Your Top Products & Offers
Creative testing is an important way to generate immediate interest while maximizing your ad spending.
Ad Creative Testing Experts
Brill Media is a top creative testing company, with a team that has grown thousands of companies and invested $32MM+ in advertising.
For B2B and B2C Advertisers
You want to understand
- Top products or services
- The top ad concepts that resonate with your audience
- The target audiences that love your business
You’ll cycle through this framework every 3-4 weeks.
This works for:
- B2B
- B2C
- Ecommerce
- Retails
- Lead generation
Breakout your Meta advertising into three components:
- Headline
- Image or video
- Primary text
Disassemble those elements, test all variations of those assets, and in 3 weeks you will understand your all-star ad.
Disassemble Your Ads
Run A Control / Variable Test
- Start with 5 ads
- Dissasemble into headline, image and primary text
- Organize your 15 assets
- Conduct control / variable test for 2 days
- Run ads against each of the 15 elements
- Determine winning elements (see video for details)
Run dynamic creative ads with the winning assets, as long as all combinations are 20 or less ad variations.
Run for 2-3 weeks.
Run Dynamic Creative Ads
Winning Ads Go To A Proving Ground
Give your winning ad an opportunity to perform for your business. Each month you’re going to add your new all-star ad into the proving ground. Over time, most of your conversions will come from these ads.
- Train Meta’s machine learning algorithm to find your best customers
- Allow Meta to route your ads to people most interested
- You learn about customer needs
Train Meta's Machine Learning Algorithm
Launch This Week
If you want to increase your return on ad spend and decrease your customer acquisition costs deploy this creative testing framework.
Fill out this advertiser questions form and we’ll take it from there.
Backend Mechanics of This Framework
Advertising, today, is about leveraging vast data sets from platform algorithms.
This creative testing method:
- Limits the treadmill of ad set creation and then ad set failure.
- Frees up company time for ad strategy
- Allows learning at scale inside your business
You don’t want hundreds of ad sets littering your ad account. Rather, you want campaign based optimization to fuel your business growth.
Advertising will scale if you can get long-term use out of your creative all-star team, which this creative testing framework will find for you.
Top Creative Testing Company
Dedicated Account Team
Holistic Digital Media Buying
Live Campaign Dashboards
Custom Growth Strategies
Supercharge Your Media Buying Today
Frequently Asked Questions
What is creative testing in advertising?
Creative testing means breaking your ads into their parts, the headline, the image or video, and the main text, and testing every variation to learn exactly which combination sells. Instead of guessing which ad your audience will like, you run a controlled test and let real customer behavior pick the winner. Brill Media has refined this framework across thousands of companies and $32MM+ in advertising.
How long does creative testing take to show results?
About three weeks to identify your all-star ad. The framework starts with 5 ads disassembled into 15 assets, runs a control-and-variable test for roughly 2 days, then runs the winning combinations as dynamic creative for 2 to 3 weeks. Most advertisers cycle through the full framework every 3 to 4 weeks.
Does creative testing work for B2B companies?
Yes. The same framework works for B2B, B2C, ecommerce, retail, and lead generation, because in every case you are learning three things: your top products or services, the ad concepts that resonate, and the audiences that love your business. B2B founders often find it especially useful because it replaces marketing opinions with data they can defend.
Why is creative testing worth the investment?
Because it removes wasted ad spending and tells you where your money should go. Winning ads move into a proving ground where, over time, most of your conversions come from proven creative rather than experiments. It is the difference between paying to learn slowly by accident and paying once to learn on purpose.
What happens to the winning ads after a test?
Winners graduate into a proving ground, a set of campaigns where each month's new all-star ad has to earn its keep against past champions. This approach also trains Meta's machine learning algorithm to route your ads to the people most likely to buy, so results compound instead of resetting with every new campaign.
Supercharge your performance media buying 🚀