Ticket Sales

Case Study

KPI:

Ticket Sales

ROAS

2,271%

Sales

$8,979,731

Ad Spend

$395,470

Sound Familiar?

When you're spending real money on ads, 'brand awareness' isn't an answer, you want to know what came back. These national concert venues measured everything. Verified below: $22.71 returned for every $1 spent, across nearly $9MM in ticket sales.

Business Challenge

How does a series of big concert venues across the country scalably and effectively advertise hundreds of concerts per year, and drive ticket sales?

Solution

Deploy targeted prospecting campaign reaching fans of artists, and genre fans. Deploy an allow-list of music site ad targeting specialized by genre. Run abandoned cart dynamic remarketing based on the last show page the consumer looked at.

Outcome

$22.71 returned for every $1 spent in media for top artists in their genre. New arenas onboarded to participate in the program. Over 91k orders, almost 200k tickets sold, and 20k shows promoted.