Healthcare Leads

Case Study

KPI

Leads

Lead Cost

$75.42

Leads

25,685

Ad Spend

$1,937,204

Sound Familiar?

Most owners who've been burned by marketing share one fear: paying month after month with no idea what's actually working. This healthcare advertiser faced expensive leads and a hard-to-reach audience. The fix was ruthless measurement, cut what fails, scale what works, and it dropped lead costs 90%.

Business Challenge

The fundamental challenge is that thinking about healthcare is not fun. People don't want to confront their health issues. Minority audiences, our target, often distrust medical establishments. Our job is to breakthrough and get people to take action even when they don't want to sign up.

Solution

Zip code targeted advertising reaching consumers. Focus on local media messaging. Drive action through high frequency messages. Test multiple channels to find the top performers

Outcome

We learned early that banners and Facebook ads did well for this campaign. So, we dropped underperforming channels, deployed lots of creative variation, and dropped the cost per lead by 90%.