School Registration

Case Study

KPI

Registrations

Registrations:

Ad Spend:

$19,917

Sound Familiar?

The hardest marketing problem isn't reaching people, it's reaching people who've already said no. This vocational program needed sign-ups from young people who had shunned college. Verified below: 85 registrations, with 83% directly attributable to the campaign.

Business Challenge

Drive information registrations among hard to reach, and hard to convince young people who have shunned college. Share a vocational education opportunity powered by a local community college.

Solution

Hyper targeted ads to a small geography around the school. Target the ads on Facebook, Instagram, and TikTok. Deploy email address remarketing to a list of people who signed up for other programs.