Restaurant ROAS

Case Study

KPI

ROAS

2,012%

Sales

$396,657

Ad Spend

$19,718

Sound Familiar?

Every owner who's bought ads has asked the same question: did that actually bring anyone in the door? This NYC restaurant group got a real answer, foot traffic tracked from ad view to walk-in. Verified below: $20 back for every $1 spent.

Business Challenge

Get hungry tourists in NYC to walk in and eat great food at any of the restaurant's three locations.

Solution

Deploy hyperlocal targeting to specific Broadway and Times Square locations. Locations were primarily theaters that housed plays or musicals, primarily attended by tourists.

The campaign tracked foot traffic of people who saw or clicked on our ads, and then walked into the restaurant.

Outcome

By tracking average order value and attributable foot traffic we calculated total receipt value driven by the campaign. Over 7,000 people walked into our target locations during the flight period.