PPC Reseller Programs
A PPC reseller program is a program in which your agency can sell paid search without having to hire a paid search team. You own the client, you price it and you sell it; a partner does the campaigns under your brand. If executed well, it can be a margin line. If it's not done right, your reputation is on somebody's short-cut. This guide explains how the model functions and what to keep an eye out for prior to signing on.
How PPC reseller programs work
Buy wholesale campaign management and sell to your retainers for any price your market will pay. The partner performs keyword research, campaign builds, optimization and reporting, and anything that relates to the client has your logo on it. Your team continues to maintain the client relationship and client renewal, and both stay yours.
Reseller vs. referral vs. in-house
A referral is a commission that is paid up front, and then you refer your client to someone else. In-house is to employ and retain a specialist when you don't have the funds available. Reselling is a balance between full margin control and client ownership with no payroll. Most agencies go to reseller status at 2-3 PPC clients, and in-house status at 10 clients.
The margins, honestly
In general, wholesale management will be 40-100% over the cost, as this is required to keep them competitive, and clients will pay you for your relationship and accountability, not just the hours you work. If the delivery isn't good, partner math is broken, and the cheapest partner who loses your customers is the most expensive.
What to check before you sign with any reseller program
The owner of the ad accounts (must be you or your client). If the report is white labeled and can be read by non-specialists. What is going to occur at the end of the contract. Whether optimization is done by an expert or a queue. Whether or not they will demonstrate before/after of a genuine account. Each of these 5 is covered in our program in writing: see white label PPC for agencies and resellers, or the full digital marketing reseller program if you want more than search.
Ready to Resell Paid Search Under Your Own Brand?
Brill Media is the perfect partner for executing a white label paid search program that brings in data-backed and measurable results for your clients.
For the best long-term outcome for your brand and your budget, you won’t want to miss this opportunity to scale your campaigns. Reach out to us today to learn more about how our team can help you build a strategy that works.
Frequently Asked Questions
What is a PPC reseller?
An agency/consultant that sells paid search management services to its customers, with a wholesale partner providing the service under the agency's brand. The client is the reseller's, the pricing is the reseller's, the margin is the reseller's and the quality of the delivery is the partner's.
What is the profit that PPC resellers achieve?
Agencies usually don't charge their clients for production hours; they charge for relationship and accountability, so the typical markup is 40-100 percent above the wholesale price. The margin is only applicable as long as churn is maintained at a low level.
Is reselling better than referring PPC work out?
If you have more than two PPC clients, typically, yes. Reselling is a referral that keeps the client, the revenue and the cross-sell. When paid search isn't a major part of your client base, it's appropriate to refer out instead.
PPC Reseller Programs
Supercharge your performance media buying 🚀