Google Shopping Ads Agency
Feed To Revenue
Managed Google Shopping
Brill Media manages Google Shopping for ecommerce businesses: the product feed, the campaign structure, and the bids, run against your real margins by a senior team, with reporting in contribution dollars rather than platform-flattering ROAS.
The Feed Is The Campaign
Shopping ads are built from your product feed, so the feed is where performance is won: titles rewritten for how people actually search, attributes completed, images and prices kept clean, and disapprovals caught before they silently drain a category. Most underperforming Shopping accounts have a feed problem wearing a bidding costume.
Structure Separates Winners From Waste
Default Shopping setups spend the whole budget as one blob, and the bestsellers subsidize the dead weight. We structure campaigns so margin tiers, bestsellers, and experiments each get their own budget and targets, and every product earns its spend or loses it.
Margin Math, Not Platform ROAS
Google grades its own homework; we grade it against your books. Targets are set from contribution margin per product tier, junk conversions are filtered, and the report answers the owner's question: did Shopping make money after ad spend and fees. SmartScale AI, our system that plans, buys, and optimizes campaigns automatically, handles the bid velocity while senior people hold the math.
Part Of The Search Practice
Shopping works beside the rest of paid search: brand defense, non-brand capture, and the retargeting that finishes what Shopping starts, all under our PPC management practice. Ecommerce brands comparing agencies can start with our ecommerce agency guide.
Strategy Before Spend
Engagements start with a $497 Marketing Diagnostic: your feed, your account structure, your margins, and what you have run, returned as a plain-English roadmap in 14 days, before a dollar of media moves.
Frequently Asked Questions
What does a Google Shopping ads agency do?
Three jobs: the product feed (titles, attributes, disapprovals, the raw material Shopping ads are built from), campaign structure that gives margin tiers and bestsellers their own budgets, and bids run against real contribution margin rather than platform ROAS.
Why are my Shopping ads underperforming?
Most underperforming accounts have a feed problem wearing a bidding costume: titles that do not match how people search, missing attributes, silent disapprovals, and a one-blob campaign structure where bestsellers subsidize dead products.
Shopping ads or search ads for ecommerce?
Both, with different jobs: Shopping wins the product-query real estate with images and prices; search defends the brand and captures the non-product intent. They share data and belong under one PPC practice.
Top Google Shopping Ads Agency
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