B2C Marketing Agency for Consumer Brands
Managed B2C Marketing Campaigns
Every aspect of the consumer-brand campaigns is managed by Brill Media: strategy, audience research, message validation, pixel placement, campaign setup across social, search and streaming TV, weekly optimization and reporting based on sales.
Every Channel Your Customers Use
In one night, consumers switch from Instagram to TikTok, Google to their living room TV. We plan and buy across all of them, so your brand is in the place where the purchasing decision is made.
Know Your Best Customer
Go to the customers with the most money, and the most frequent visits. We design campaigns based on actual purchase behavior and audience data, not assumptions about demographics, and we allocate budget accordingly.
Creative That Sells
The buying process for B2C is quick and emotional. The image, headlines, and offers are tested for validity at a low cost before any money is put on the line. Only the winners are eligible for scale and the ads get better each week rather than worse.
From Clicks to Store Visits
For brands with physical stores, campaigns are evaluated to the door. As a result of our documented restaurant campaign, we have been able to track $19,718 in ad spend for $396,657 in tracked sales, using foot-traffic attribution, not vanity metrics.
Pixels. Tracking. Reporting.
Each campaign is shipped with conversion tracking installed on your store or site, with live dashboards that you can access each day, and simple reporting linked to sales. Before a dollar is spent on advertising, engagements begin with a $497 Marketing Diagnostic: your growth roadmap in 14 days.
Ready to Improve Your Consumer Marketing?
Brill Media is the perfect partner for executing a B2C marketing strategy that brings in data-backed and measurable results for your organization.
For the best long-term outcome for your brand and your budget, you won’t want to miss this opportunity to scale your campaigns. Reach out to us today to learn more about how our team can help you build a strategy that works.
Frequently Asked Questions
What is the difference between what a B2C marketing agency does and a B2B agency?
B2B agencies focus on securing quality meetings and nurturing relationships over time. On the other hand, B2C agencies make the message the focal point instead because this process is designed to make the viewer make a decision quickly. B2C processes focus more on creative asset testing, how the CTA was delivered, and channel relevance at the start of the funnel, which are more important than lead scoring. Sure, both share something in common but their pace and measured metrics differ.
What channels are most effective for consumer brands?
We typically see paid social (like Facebook) for discovery, search (like Google) to capture demand, retargeting to close, and CTV to build presence. The strategy is centered around margins and individual buying cycles.
How much money should a consumer brand allocate to marketing?
Growing companies typically allocate 5% to 15% of revenue to marketing, however this part of the pie is only the starting point. What's more important is knowing your margins and buying cycles and answering these questions: how much is a lead worth, how many times they'll buy again, and how much it costs to acquire them and still make a profit. These numbers are crunched in the $497 Marketing Diagnostic before a budget is recommended.
B2C Marketing Agency for Consumer Brands
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